Prepare your practice for AI-led discovery.
As more patients start their research inside ChatGPT, Gemini and Perplexity, we help UK dental brands stay visible in AI-generated answers — through answer engine optimisation (AEO) and generative engine optimisation (GEO).
What is Answer Engine Optimisation (AEO)?
Answer Engine Optimisation is the practice of structuring content so AI assistants can extract and cite it when answering a question. Where traditional SEO competes for a ranking position, AEO competes to be the source the assistant quotes.
What is Generative Engine Optimisation (GEO)?
Generative Engine Optimisation focuses on being cited inside AI-generated responses on ChatGPT, Gemini, Perplexity and Claude, rather than ranking in a list of blue links. SEO optimises for position and click-through; GEO optimises for citation and inclusion.
A grounded first step into a genuinely new channel.
- ✓AI visibility audit — how your practice currently appears
- ✓Content and structured data built for AI extraction
- ✓Crawler access configured for GPTBot, ClaudeBot and others
- ✓Early ChatGPT advertising setup as placements become available
- ✓Monthly citation tracking across the major AI assistants
- ✓Straight talk about what's proven versus experimental
SEO vs AEO vs GEO.
Three overlapping disciplines with different goals. Most dental practices need all three — but they are not the same work.
| Discipline | Goal | Where it shows | Success metric |
|---|---|---|---|
| SEO | Rank in results | Google, Bing result pages | Position, clicks, traffic |
| AEO | Be the extracted answer | Featured snippets, AI Overviews, voice | Answer ownership |
| GEO | Be cited in generated text | ChatGPT, Gemini, Perplexity, Claude | Citation rate, brand mentions |
Where AI visibility works hardest.
Considered, research-heavy decisions are exactly where patients now lean on AI assistants before they ever search.
ChatGPT ads and AI search, answered.
Honest answers about a channel where a lot of marketing hype is currently circulating.
What is AEO (Answer Engine Optimisation)?
Answer Engine Optimisation is the practice of structuring content so AI assistants can extract and cite it when answering a question. Where traditional SEO competes for a ranking position, AEO competes to be the source an assistant quotes.
In practice it means clear question-based headings, direct answers stated up front, factual specificity, FAQ sections, structured data, and content an engine can parse without ambiguity.
What is GEO (Generative Engine Optimisation) and how is it different from SEO?
GEO focuses on being cited inside AI-generated responses on platforms such as ChatGPT, Gemini, Perplexity and Claude, rather than ranking in a list of blue links. SEO optimises for position and click-through; GEO optimises for citation and inclusion.
The two overlap heavily — strong technical SEO, clear entity definitions and genuine authority help both — but GEO places far more weight on extractable facts, original data and unambiguous language.
Can dental practices actually advertise inside ChatGPT?
Advertising placements inside AI assistants are an emerging and rapidly changing format, and availability differs by platform, region and account type.
We treat this honestly rather than overselling it: the immediately actionable work today is AI visibility optimisation, so your practice is already being surfaced and cited in AI answers. Paid placements get adopted as and when they become genuinely available and measurable in the UK.
How do I know if my dental practice appears in ChatGPT results?
Test it directly. Ask several AI assistants the questions a prospective patient would ask — "best dental implant clinic in Leeds", "how much do implants cost in Manchester" — and record which practices are named and which sources are cited.
Repeat monthly across ChatGPT, Gemini, Perplexity and Copilot. This manual baseline is currently the most reliable measurement available, because AI platforms do not yet provide anything equivalent to Search Console.
Does blocking AI crawlers hurt my dental practice?
If you block crawlers such as GPTBot, ClaudeBot, PerplexityBot or Google-Extended in robots.txt, your content cannot be retrieved and cited when an assistant answers a patient's question.
For a local service business seeking new patients, that is usually the wrong trade-off — visibility in AI answers is an acquisition channel, not a content-licensing decision.
How long does AI visibility optimisation take to show results?
AI assistants refresh their retrieval indexes on varying schedules, so changes typically take several weeks to a few months to appear in answers.
Sites already carrying strong technical SEO and clear structured content tend to be picked up faster, because much of the underlying groundwork is shared with conventional search.
Make your next campaign more accountable.
Tell us what you want to grow. We’ll look at the opportunity, the constraints and the clearest route forward.