Budgeting
What do Google Ads actually cost a UK dental practice?
CPC ranges by treatment, realistic cost per lead, and a four-step method for setting budget from your own numbers.
8 min readRead →
Insights hub
Find the right resource for your question.
A topic-led index of everything on this site, grouped by channel, treatment and measurement. Looking for the latest articles instead? Head to the blog.
By channel
Which platform should we use?
Each channel page covers what it does, who it suits, what it costs and the questions practices ask most.
By question
In-depth guides.
Longer articles that answer a specific commercial question end to end.
Implants
Where implant ad budgets leak — and how to stop it
Why offer, intent, landing page and follow-up must work as one system, plus the five most common failure points.
7 min readRead →
Emergency
Structuring emergency dentist campaigns properly
Radius, scheduling, call tracking and negative keywords for capacity-sensitive urgent demand.
6 min readRead →
By treatment
Treatment areas we plan campaigns around.
Each treatment behaves differently in the auction, in the funnel and in the diary.
01 Dental implants
02 Full‑arch treatments
03 Emergency dentistry
04 Invisalign
05 Composite bonding
06 General dentistry
07 Dental education
A practical first step
Make your next campaign more accountable.
Tell us what you want to grow. We’ll look at the opportunity, the constraints and the clearest route forward.