Turn advertising spend into better patient enquiries.

A dental advertising agency plans, builds and manages paid campaigns that bring new patient enquiries to a practice. That includes choosing the right platforms, writing ads, building landing pages, setting up call and form tracking, and optimising budgets against cost per lead rather than clicks.

A dental specialist also accounts for practice-side factors a generalist typically misses: appointment capacity, treatment suitability, deposit requirements and reception follow-up.

There is no single correct figure, and any agency quoting one before seeing your numbers is guessing. Budget should be derived from treatment value, target enquiry volume and local competition.

A working method: decide how many enquiries you need each month, multiply by a realistic cost per lead for that treatment, then sense-check the total against your consultation-to-treatment conversion rate and available chair time. Across selected campaigns we typically see a £30–£50 cost per lead, though this varies considerably by treatment, location and competition.

It depends on the treatment. Google Ads and Microsoft Advertising capture existing demand and suit urgent or high-intent treatments such as emergency dentistry and dental implants — someone is already searching.

Meta and TikTok create demand and suit considered, visual treatments such as Invisalign and composite bonding, where the patient may not yet be looking. Most practices do not need every platform.

Search campaigns on Google or Microsoft Advertising can generate enquiries within days of launch, because they capture demand that already exists.

Demand-generation channels such as Meta and TikTok usually need four to eight weeks of creative testing before performance stabilises. As a rule, meaningful optimisation decisions require at least 30 to 50 tracked conversions — before that, you are reading noise.

No. Guaranteed patient numbers are not credible, because outcomes depend on treatment, location, competition, budget, offer, practice capacity and follow-up processes that sit inside the practice rather than inside the ad account.

We report selected results with context and set realistic targets instead.

Yes. We work with dental providers throughout the United Kingdom — including practices in London, Manchester, Birmingham, Leeds, Glasgow, Liverpool, Bristol, Edinburgh, Sheffield, Newcastle, Nottingham, Cardiff and Belfast, as well as smaller towns and rural locations.

Campaigns are geo-targeted around realistic patient travel distance for each treatment, which is typically much wider for implants than for routine check-ups.